Pottermore (brand)

"Publishers have often thought that filmmakers or gaming companies have the rights to the more valuable properties, but we have the rights to the stories and that has immense value."

- Pottermore CEO Charlie Redmayne on the strength of the Pottermore brand.

As a term, Pottermore describes a brand of projects formed from a union between J. K. Rowling, author of the Harry Potter series, and Sony, focusing on bringing a new way to experience the Harry Potter novels now that the series has ended. As of currently, this brand encompasses two main projects, the Pottermore website and the augmented reality book Wonderbook: Book of Spells. However, Sony has shown interest in expanding this brand to any available juncture, such as social networking and in-flight entertainment.

Pottermore website
Pottermore.com is the main product of the Pottermore brand. It is set up as a virtual experience, designed to accompany a reader through the Harry Potter books by providing visual accompaniment of the books' key scenes. In addition, new information from J. K. Rowling about certain subjects can be unlocked as the experience is progressed through. Additional activities include duelling and potion-making minigames, shopping in Diagon Alley, and conversing with fans in virtual versions of the Great Hall and house common rooms.

In addition to the main site, Pottermore hosts a shop, which is currently the only place that e-books of the Harry Potter series can be officially purchased.

Wonderbook: Book of Spells


Wonderbook: Book of Spells was the first product of the Pottermore partnership not directly connected with the Pottermore website. A launch title for Sony's Wonderbook platform, Book of Spells is a book supported by augmented reality software to allow the reader to interact with the book's contents on their television screen. The book features new content from Rowling about the various spells seen throughout the Harry Potter series, as well as allowing the reader to practise said spells in simple challenges.