Weasleys' Wizard Wheezes
Location information

93 Diagon Alley, London, England
and Hogsmeade (possibly)


Fred and George Weasley

Permanent residents

George Weasley

—Sign outside Weasleys' Wizard Wheezes[src]

Weasleys' Wizard Wheezes, also known as Weasley and Weasley[1] is a joke shop located at Number 93 Diagon Alley founded by Fred and George Weasley. It sells practical joke objects, such as Extendable Ears, a Reusable Hangman, and Fred and George's special WonderWitch products, such as Love Potions, Ten-Second Pimple Vanishers, and Pygmy Puffs. There is also a section of Muggle Magic Tricks "for freaks like Dad"[HP6], which are said to do steady business, despite not being big sellers. The shop also sells a number of defensive magical objects. This establishment started out as an 'owl-post service' led by the twins from The Burrow, their home. A year later the establishment was led by the twins inside Hogwarts, selling joke-products until the final shop was opened.


Weasleys' Wizard Wheezes 01

Fred Weasley and George Weasley, founders

Starting UpEdit

George Weasley: "Harry, you help yourself to anything you want, all right? No charge."
Harry Potter: "I can't do that!"
Fred Weasley: "You don't pay here... you gave us our start-up loan, we haven't forgotten. Take whatever you like, and just remember to tell people where you got it, if they ask."
— Fred and George, with Harry in 1996[src]

While still students at Hogwarts, Fred and George were inspired to develop a number of practical joke products, which they initially developed in their room at The Burrow. Their initial efforts were sold as mail-order items using owl post. Their mother discovered the orders while cleaning their room one day. She didn't support their wild ambitions, considering that most of the products that they'd created were dangerous, and wished them to get jobs in the Ministry of Magic like their father. Even though she burned the orders, her twin sons still maintained their ambition to open a joke shop. To raise money for their shop, they started by betting their life's savings with Ludo Bagman on the outcome of the Quidditch World Cup. They won, but Bagman paid them off with Leprechaun gold, which vanished after a few hours, wiping out their savings, and putting their dream in peril.

The Weasleys got the money for the shop from Harry Potter's un-wanted Triwizard Tournament winnings of 1,000 Galleons. Since Harry gave them their start-up loan, Fred and George allow him to help himself to whatever he wants, free of charge.

Fred and George's Final Year at Hogwarts SchoolEdit

"We were thinking of buying Zonko's. A Hogsmeade branch, you know, but a fat lot of good it'll do us if you lot aren't allowed out at weekends to buy our stuff anymore..."
—Fred thinking of buying Zonko's.[src]

During their last and unfinished year at Hogwarts, Fred and George tested many of their products on students, much to the displeasure of Gryffindor prefect Hermione Granger.

File:Fred and George at their WWW joke shop.jpg
After releasing their Weasleys' Wildfire Whiz-bangs and Portable Swamp on school grounds and defecting from Hogwarts as to rebel against Dolores Umbridge's tyrannical rule, the twins set off to Diagon Alley to fulfill their dreams of opening a joke shop, with the winnings of the Triwizard Tournement that Harry Potter gave to them.

Prior to their departure, they offered a discount for any Hogwarts students who would swear to use their products to eliminate Umbridge.

Argus Filch banned all of Fred and George's products from Hogwarts in 1996. However, as no one paid much attention to things Filch banned, this had little effect. They opened a branch in Diagon Alley shortly after leaving Hogwarts in April 1996, employing a shop assistant named Verity. They also intended to buy Zonko's Joke Shop in Hogsmeade in order to extend their business. However, due to Hogwarts security being raised to the point that all Hogsmeade trips were cancelled, they saw no point to this.

The Second Wizarding WarEdit

In the summer of 1997, the Death Eaters seized control of the British Ministry of Magic. In the spring of 1998, it was discovered that the Weasleys had been helping the fugitive Harry Potter, and the family went into hiding. Although forced to close the shop in Diagon Alley, Fred and George continued to sell their products via mail order while at their Aunt Muriel's. Fred and George both fought in the Battle of Hogwarts, where Fred was killed in an explosion.

After the WarEdit

George continued to operate the business after Fred's death, despite never fully getting over the loss of his twin.[2] He was eventually joined by his brother Ron, who had previously worked as an Auror alongside Harry Potter to track down Death Eaters that had gone into hiding after the war. Together, they were able to successfully turn Weasley's Wizard Wheezes into an enormous money-spinner again.[2]


File:Skiving Snackbox Weasley and Weasley.jpg
Fred: "That's three Galleons, nine Sickles, and a Knut. Cough up."
Ron: "I'm your brother!"
Fred: "And that's our stuff you're nicking."
— Fred and George won't cut Ron a deal on their products.[src]

Known Joke productsEdit

Extendable Ears

Extendable Ears.

Explosive EnterprisesEdit


A Range of Fireworks. This group of fireworks included the original Weasleys' Wildfire Whiz-Bangs as well as a variety of new and creative pyrotechnic products.

Muggle MagicEdit

Muggle magic tricks/pranks - for "freaks like [their] dad", not a real money spinner.

Defence objectsEdit


A line of Weasleys' Wizard Wheezes products designed and marketed for witches. Although they were soon banned from Hogwarts School of Witchcraft and Wizardry with the rest of the Weasley Wizard Wheezes products, they could be sent in disguised as ordinary perfume or other such bottled products such as cough potions as a part of the mail order service.


Employees and associatesEdit

File:Ron Weasley at their WWW joke shop.jpg


  • All employees at Weasleys' Wizard Wheezes wear a magenta robe.


  • The first official premises of Weasleys' Wizard Wheezes was at 93 Diagon Alley.
  • During 1997, the founders, Fred and George Weasley were known to be looking at buying Zonko's Joke Shop after it closed. However, due to various complications such as Fred's death and the return of Voldemort, it is unknown whether this purchase was actually made or not. It is assumed that it was purchased, as the business was highly successful after Voldemort's death. If this second location was purchased, Weasleys' Wizard Wheezes could also have a branch located in Hogsmeade.

Behind the scenesEdit

  • The Half-Blood Prince film's graphic designer, Eduardo Lima revealed that there are more than 300 names of products they had invented just for the film adaptation of "Weasleys' Wizard Wheezes".[3]
  • Because Harry did not give his Triwizard Winnings over to Fred and George onscreen in the film version of Harry Potter and the Goblet of Fire, it is not clear just how the Weasley twins were able to establish Weasleys' Wizard Wheezes in the first place in the film adaption of Harry Potter and the Half-Blood Prince.
  • The cash register used in the sixth film was bought off on eBay.[citation needed]
  • Despite the rebellious nature of some of these products, the twins were nevertheless subject to certain Ministry regulations.


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Notes and referencesEdit

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